PressPlay

Every industry has a rhythm. Every song tells a story. Press Play.

They say you can tell a lot about someone by their playlists. In that regard, I am an open book.

Music as a storyteller in business? Why not. Instead of the usual weekly blogs or videos, I wanted to try something different: a Spotify playlist that captures an otherwise unreachable aspect of the story unfolding in the printed and mailed customer communica…